The Story of PropertyLimBrothers
So yeah, that’s us. Melvin Lim and Adrian Lim, We met while training as Prisons Officers with the Singapore Prison Service during 2004. In 2007, we left the Prison Service and ventured into Real Estate Full-Time.
Over the past 17 years in Real estate, #RealEstateWithIntegrity is what we believe in and will continue to advocate.
This tagline #RealEstateWithIntegrity stays at the centre of the entire team here at PLB, because our core belief is that only in glorifying God in our work and business, then brings true meaning to work. Jesus says in (Matthew 22:39, Bible) to #LoveYourNeighbour as thy self and this commandment is to be lived out in the marketplace and in our team and thus excellence and integrity is naturally at its core in the way we treat people with love, integrity and care.
“Love the Lord your God with all your heart, with all your soul, and with all your mind.” / ”Love your neighbour as you love yourself.”
The Story of Melvin Lim and Adrian Lim
First met while training as Prisons officers in the Singapore Prisons Service.
The brand name: PropertyLimBrothers
A client suggested: since both Melvin and Adrian are Lim(s) — Lim brothers. Why not simply add “Property” in front it?
The world shuts down, but we've got out heads up high
Jan 2020
Fresh Faces in PLB
Our team grew to 12 sales teammates and 17 media teammates. And we held our first team bonding activity together— Zumba!
Apr 2020
How PLB Sold 12 Properties in 20 Days
Watch the strategies placed and steps taken by PLB, to sell 12 properties in the first 20 properties in the first 20 days of 2020!
Launch of PLB Podcasts: Sofa So Good & Nuggets On The Go!
Real estate information, insights and analyses, all in bite-sized pieces! An inititative so our audience can listen as they go!
Cooped up for the first time!
...but that won't stop us. The show must go on!
The brand name: PropertyLimBrothers
We reached 5,000 subscribers!
Jun 2020
Pharse 2: Office Reopens!
WE'RE BACK IN ACTION!
Oct 2020
BTS of First Home Tour post Circuit Breaker
Watch how we hopped back on our usual shenanigans… but of course the grind never stopped!
PLB Photoshoot 2020
Our first photoshoot as a team!
Nov 2020
Melvin & Adrian wins SEAA Awards Diamond Category
We attribute our achievement of this award to our practice of Real Estate with Integrity, which played a huge role in our journey. This award isn't just about achieving numbers, it's also about maintaining the highest levels of service.
Dec 2020
PLB Thank You 2020 + Bloopers
Everyone loves bloopers, so here's 5 solid minutes of NG scenes and major LOL moments during our shoots!
Focus to grow PropertyLimBrothers
Our team got bigger! A strength of 9 sales teammates and 10 media teammates.
May 2018
PLB's First "How We Sold" Video:
A segment where we reconnect with our clients, talking about the sale process of their property.
Adapting to the new age of digital resilience!
Jan 2021
We expanded our Social Media reach!
PropertyLimBrothers Launched hopped on TikTok, XiaoHongShu and Bili Bili!
Feb 2021
We launched our Pinnacle Investors Series
A series dedicated to sharing of insights by real estate investors. Get inspired for your own journey!
PLB YouTube hit 40,000 Subscribers
Our growth is testament to our audience's support - 40K strong and counting!
Mar 2021
PLB Moves Office Again 7.0 - From Oxley Bizhub 2 to Vertex
We've outgrown our office once again, a new office space is needed
Oct 2021
Launch of Business Development Team
PropertyLimBrothers is always on the lookout to reach out with other industries for collaborative opportunities! And with that, we need a dedicated team to explore, foster, and capitalise on these partnerships.
Dec 2021
PropertyLimBrothers' MOAT Analysis Tool
A bespoke scoring system based on our 10 factors of reasearch, developed through years of experience and ground interactions with our clients, allowing us to compare and sieve out properties in accordance to desirability.
What has PLB been up to in 2021?
An almost comprehensive recap of 2021 and oh… our team has grown to 90+ teammates!
Growth is not linear! The year we could do so much more
Aug 2022
PLB goes to Kukup!
Right before the announcement of PLB Realty, we took advantage of the lifted border restrictions and went on a well-deserved trip to Kukup, Malaysia! 2 days of fun, laughter and bonding, this is our biggest retreat as a team so far!
Sep 2022
Phrase 1 Super Revamp of PLB Website
All hands on deck to get our website revamped! A fresh new look and ready to be the one-stop real estate content hub!
Oct 2022
PLB Photoshoot 2022
Saying cheese… again! Glad to have more people part of our family
Nov 2022
PLB's First Client Appreciation Night
We've longed to host this one but had to postpone it due to Covid. And finally, on the 11th of November 2022, we were able to execute this event and connect with our clients from over the years.
PLB X World Vision Trip: Sambour, Cambodia
PropertyLimBrothers partnered with World Vision Singapore for an enlightening expedition to Sambour, Cambodia. This inspired us to make a difference and aid the less fortunate.
How Our Story Began
Melvin and Adrian Lim met while training as Prisons officers in the Singapore Prisons Service
client suggested: since both Melvin and Adrian are lims – lim brothers. Why not simply add “Property” in front it? 😀
It also has nice ring to it.
Reached 5k subscribers on YouTube
Video Team
Digital Marketing
Admin
May 2018 First How We Sold
2019 Team
9 Sales
10 Media team
May 2019
PLB YouTube hit 10k Subscribers
Ep 1 2019
First PLB vlog, office tour
12 Sales
17 Media
Jan 2020
Carrie Wedding Jan 2020
PLB’s first Zumba Bonding
Ep 9 2020
PLB moves out from spaces
Jan 2020
PLB YouTube hit 20K Subscribers
Ep 12 2020
How PLB Sold 12 Properties in 20 Days
PLB Podcast Setup
First recording in office
- start of nuggets on to go podcast on Spotify
- Sofa so good podcast on Spotify
New PLB Baby
Baby Mifzal was born!
- Ayu’s son
Apr 2020
Start of Circuit Breaker:
7 April
- photos of daily huddle
Ep 13 2020
How is life as a real estate agent during Covid-19 circuit breaker
June 2020
Phase 2 office reopen!
Jul 2020
PLB Youtube hit 30K subscribers
EP 17 2020
BTS of first home tour post Circuit Breaker
PLB Photoshoot 2020
New PLB Baby
Baby Titus was born!
- Adrian’s son
Nov 2020
Melvin & Adrian won SEAA Awards Diamond Category
PLB Editorial Team was formed!
First hire - Gary
Articles covered:
New Launches
Educational articles
Market Analysis
Lifestyle
Dec 2020
Christmas at PLB 2020
Ep 20 2020
PLB Thank You 2020 + Bloopers
2021 Team
46 Sales
39 Media
Jan 2021
PropertyLimBrothers is on XianHongShu
PropertyLimBrothers is on TikTok
Feb 2021
PropertyLimBrothers is on Bili Bili
PLB Chinese New Year 2021
Pinnacle Investor
PLB YouTube hit 40K Subscribers
Mar 2021
Baby Megan was born!
- Marc’s Daughter
Baby Clayton was born!
- Kevin’s Daughter
Ep 21 2021
PLB Moves Office Again 7.0 - Oxley Bizhub 2 to Vertex
April 2021
PLB Macritchie Reservoir 11km hike!
Subs Team was formed!
Apr 2021
New Launch collaboration first launch!
- Landmark
May 2021
Launch of Prestige by PLB
May 2021
Haus Collective launch!
May 2021
Acquired PLB Ascent at Oxley Bizhub 2, and start of reno!
Jun 2021
PLB Ascent office complete!
Jul 2021
Baby Pio was born!
- Gary’s son
Aug 2021
PLB YouTube hit 50K Subscribers
Ep 25 2021
PLB tries an EV car!
Oct 2021
Launch of BD Team
Launch of bleubricks!
Nov 2021
Gabriel Ding’s wedding!
Dec 2021
MOAT Analysis Launch
Ep 27 2021
What has PLB been up to in 2021?
20~ teammates in video team
55 Sales Team
50 Media Team
Feb 2022
CNY Shou Gong Fan 2022
Early 2022
PLB Assembly Launch!
May 2022
PLB YouTube hit 60K Subscribers!
Ep 28 2022
13 Steps to PLB’s Signature Home Tour
Ep 29 2022
New office move…again! Office shift #8 Vertex back to Oxley bizhub 2
Ep 30 2022
Newest Office Tour!
June 2022
PLB Insights Launch
PLB goes Independent 2022
Ep 33 2022
PLB goes to Kukup!
Sept 2022 - Phase 1 Super Revamp of PLB Content & Research Hub with Analytics Tools for Public
PLB Photoshoot 2022
Ep 2022
PLB's first client appretiation night
PLB’s 2022 recap
Jan 2023
CNY Shou Gong Fan 2023
Jan 2023
- Cambodia World Vision Trip
- Alan’s new baby
Jan 2023
CNY Gathering at Gary’s House
CNY Gathering at Melvin’s House
Melvin and Adrian Lim met in training
Melvin and Adrian Lim met while training as Prisons officers in the Singapore Prisons Service
2004
Melvin and Adrian Lim the Prison Service and ventured into Real Estate Full-time
2007
The brand name PropertyLimBrothers.
client suggested: since both Melvin and Adrian are lims – lim brothers. Why not simply add “Property” in front it? 😀
It also has nice ring to it.
Reached 5k subscribers on YouTube
2017
7 people team
Video Team
Digital Marketing
Admin
May 2018 First How We Sold
2018
Focus to grow PropertyLimBrothers
2019 Team
9 Sales
10 Media team
May 2019
PLB YouTube hit 10k Subscribers
Ep 1 2019
First PLB vlog, office tour
2019
2020 Team
12 Sales
17 Media
Jan 2020
Carrie Wedding Jan 2020
PLB’s first Zumba Bonding
Ep 9 2020
PLB moves out from spaces
Jan 2020
PLB YouTube hit 20K Subscribers
Ep 12 2020
How PLB Sold 12 Properties in 20 Days
PLB Podcast Setup
First recording in office
- start of nuggets on to go podcast on Spotify
- Sofa so good podcast on Spotify
New PLB Baby
Baby Mifzal was born!
- Ayu’s son
Apr 2020
Start of Circuit Breaker:
7 April
- photos of daily huddle
Ep 13 2020
How is life as a real estate agent during Covid-19 circuit breaker
June 2020
Phase 2 office reopen!
Jul 2020
PLB Youtube hit 30K subscribers
EP 17 2020
BTS of first home tour post Circuit Breaker
PLB Photoshoot 2020
New PLB Baby
Baby Titus was born!
- Adrian’s son
Nov 2020
Melvin & Adrian won SEAA Awards Diamond Category
PLB Editorial Team was formed
First hire - Gary
Articles covered:
New Launches
Educational articles
Market Analysis
Lifestyle
Dec 2020
Christmas at PLB 2020
Ep 20 2020
PLB Thank You 2020 + Bloopers
2020
7 teammates in video team
2021 Team
46 Sales
39 Media
Jan 2021
PropertyLimBrothers is on XianHongShu
PropertyLimBrothers is on TikTok
Feb 2021
PropertyLimBrothers is on Bili Bili
PLB Chinese New Year 2021
Pinnacle Investor
PLB YouTube hit 40K Subscribers
Mar 2021
Baby Megan was born!
- Marc’s Daughter
Baby Clayton was born!
- Kevin’s Daughter
Ep 21 2021
PLB Moves Office Again 7.0 - Oxley Bizhub 2 to Vertex
April 2021
PLB Macritchie Reservoir 11km hike!
Subs Team was formed!
Apr 2021
New Launch collaboration first launch!
- Landmark
May 2021
Launch of Prestige by PLB
May 2021
Haus Collective launch!
May 2021
Acquired PLB Ascent at Oxley Bizhub 2, and start of reno!
Jun 2021
PLB Ascent office complete!
Jul 2021
Baby Pio was born!
- Gary’s son
Aug 2021
PLB YouTube hit 50K Subscribers
Ep 25 2021
PLB tries an EV car!
Oct 2021
Launch of BD Team
Launch of bleubricks!
Nov 2021
Gabriel Ding’s wedding!
Dec 2021
MOAT Analysis Launch
Ep 27 2021
What has PLB been up to in 2021?
2021
2022 Team
20~ teammates in video team
55 Sales Team
50 Media Team
Feb 2022
CNY Shou Gong Fan 2022
Early 2022
PLB Assembly Launch!
May 2022
PLB YouTube hit 60K Subscribers!
Ep 28 2022
13 Steps to PLB’s Signature Home Tour
Ep 29 2022
New office move…again! Office shift #8 Vertex back to Oxley bizhub 2
Ep 30 2022
Newest Office Tour!
June 2022
PLB Insights Launch
PLB goes Independent 2022
Ep 33 2022
PLB goes to Kukup!
Sept 2022 - Phase 1 Super Revamp of PLB Content & Research Hub with Analytics Tools for Public
PLB Photoshoot 2022
Ep 2022
PLB's first client appretiation night
PLB’s 2022 recap
2022
2023 JanStage by PLB Launch
Jan 2023
CNY Shou Gong Fan 2023
Jan 2023
- Cambodia World Vision Trip
- Alan’s new baby
Jan 2023
CNY Gathering at Gary’s House
CNY Gathering at Melvin’s House
Today
Melvin and Adrian Lim met while training as Prisons officers in the Singapore Prisons Service
Melvin and Adrian Lim the Prison Service and ventured into Real Estate Full-time
client suggested: since both Melvin and Adrian are lims – lim brothers. Why not simply add “Property” in front it? 😀
It also has nice ring to it.
Reached 5k subscribers on YouTube
Video Team
Digital Marketing
Admin
May 2018 First How We Sold
2019 Team
9 Sales
10 Media team
May 2019
PLB YouTube hit 10k Subscribers
Ep 1 2019
First PLB vlog, office tour
12 Sales
17 Media
Jan 2020
Carrie Wedding Jan 2020
PLB’s first Zumba Bonding
Ep 9 2020
PLB moves out from spaces
Jan 2020
PLB YouTube hit 20K Subscribers
Ep 12 2020
How PLB Sold 12 Properties in 20 Days
PLB Podcast Setup
First recording in office
– start of nuggets on to go podcast on Spotify
– Sofa so good podcast on Spotify
New PLB Baby
Baby Mifzal was born!
– Ayu’s son
Apr 2020
Start of Circuit Breaker:
7 April
– photos of daily huddle
Ep 13 2020
How is life as a real estate agent during Covid-19 circuit breaker
June 2020
Phase 2 office reopen!
Jul 2020
PLB Youtube hit 30K subscribers
EP 17 2020
BTS of first home tour post Circuit Breaker
PLB Photoshoot 2020
New PLB Baby
Baby Titus was born!
– Adrian’s son
Nov 2020
Melvin & Adrian won SEAA Awards Diamond Category
PLB Editorial Team was formed!
First hire – Gary
Articles covered:
New Launches
Educational articles
Market Analysis
Lifestyle
Dec 2020
Christmas at PLB 2020
Ep 20 2020
PLB Thank You 2020 + Bloopers
2021 Team
46 Sales
39 Media
Jan 2021
PropertyLimBrothers is on XianHongShu
PropertyLimBrothers is on TikTok
Feb 2021
PropertyLimBrothers is on Bili Bili
PLB Chinese New Year 2021
Pinnacle Investor
PLB YouTube hit 40K Subscribers
Mar 2021
Baby Megan was born!
– Marc’s Daughter
Baby Clayton was born!
– Kevin’s Daughter
Ep 21 2021
PLB Moves Office Again 7.0 – Oxley Bizhub 2 to Vertex
April 2021
PLB Macritchie Reservoir 11km hike!
Subs Team was formed!
Apr 2021
New Launch collaboration first launch!
– Landmark
May 2021
Launch of Prestige by PLB
May 2021
Haus Collective launch!
May 2021
Acquired PLB Ascent at Oxley Bizhub 2, and start of reno!
Jun 2021
PLB Ascent office complete!
Jul 2021
Baby Pio was born!
– Gary’s son
Aug 2021
PLB YouTube hit 50K Subscribers
Ep 25 2021
PLB tries an EV car!
Oct 2021
Launch of BD Team
Launch of bleubricks!
Nov 2021
Gabriel Ding’s wedding!
Dec 2021
MOAT Analysis Launch
Ep 27 2021
What has PLB been up to in 2021?
20~ teammates in video team
55 Sales Team
50 Media Team
Feb 2022
CNY Shou Gong Fan 2022
Early 2022
PLB Assembly Launch!
May 2022
PLB YouTube hit 60K Subscribers!
Ep 28 2022
13 Steps to PLB’s Signature Home Tour
Ep 29 2022
New office move…again! Office shift #8 Vertex back to Oxley bizhub 2
Ep 30 2022
Newest Office Tour!
June 2022
PLB Insights Launch
PLB goes Independent 2022
Ep 33 2022
PLB goes to Kukup!
Sept 2022 – Phase 1 Super Revamp of PLB Content & Research Hub with Analytics Tools for Public
PLB Photoshoot 2022
Ep 2022
PLB’s first client appretiation night
PLB’s 2022 recap
Jan 2023
CNY Shou Gong Fan 2023
Jan 2023
– Cambodia World Vision Trip
– Alan’s new baby
Jan 2023
CNY Gathering at Gary’s House
CNY Gathering at Melvin’s House
Melvin Lim
Having studied Banking and Finance in university, Melvin has a natural aptitude for numbers. But his interest for advertising and content has created his drive to do things differently each time for each project. Melvin sees every home as a unique property, each with its own character and a story to tell. He loves crafting stories, using his years of experience to identify the things that make a home special, and then showcasing them to potential buyers. This, he believes, is what gives him the edge over other realtors.
Adrian Lim
Among his family, friends, and clients, Adrian is known for his passion, dedication and achievements in real estate. He is passionate about bridging the gaps between realtors and consumers by educating and advising his clients. He strives to help others thrive.
The PLB Story
Since 2017, PropertyLimBrothers has grown together with our audience, clients and the real estate market. From a mere 2-person team, to 140-strong operation. We work hand-in-hand to serve our extensive clientele through in-house media production, digital marketing, inside sales consulting, research, insights, and client support.
In 2022, PropertyLimBrothers ventured out to operate independently, under PLB Realty. This newly established realty arm will harness the power of media in property sales, branding, research and analytics tools on PLB’s one-stop online platform.
Our channels has been built and the brand positioning has created a lot of trust and loyalty with consumers over the past years through our content. In the past 2 years, Our campaigns organically and paid ads has performed tremendously benefiting our clients. Because if the reach is low, no matter how much you spend, the algorithm will not be as favourable.
When our clients list their properties on our social media platforms, they get the strongest outreach in terms of real estate organic and sponsored ad reach because we have spent so much money over the past 2 years to build this group of audience. And the results are increasingly great. Out of our viewings in 2019, averagely, we see 7 out of 10 buyers coming from Facebook, Instagram and YouTube and 3 out of 10 from property portals. Which means that if we only depended on property portals, we will miss out 70% of the potential buyers for the property.
85% of our properties represented by Video Home Tour Content and our Ad campaigns were sold via Social Media channel. How do we know that? We follow up closely with all buyers whom visited our properties and ask them where did they seen our ad? Video+Social Media or Portals?
But why do some owners not get results from social media marketing on their properties? The key is because they do not have an existing social media brand presence and audience pool to tap on.
Showcase
We work as a team - PLB’s Sales Team
and move away from the 1 man show model because if a seller only engages a singular agent, it means that everything is dependent on that 1 agent’s schedule, availability, energy level and experience. Each of our sellers are taken care of by a selected team of 6 people made up of:
“We are just managers. God is our boss”: How...
Beyond presenting home tour videos to help clients sell their homes, PLB also takes to social media to share his expertise with other realtors and with investors who are not his customers.
