[LAUNCH SPECIAL]

Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential

When you truly understand how to sell and see through the lens of a buyer, you gain clarity on what, where and which property to buy and invest in next.
$39 $29

[LAUNCH SPECIAL]

Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential

When you truly understand how to sell and see through the lens of a buyer, you gain clarity on what, where and which property to buy and invest in next.
$39 $29
PLB Book Back Cover_FA
PLB Book Front Cover_FA

[LAUNCH SPECIAL]

Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential

$39  $29

Written by Melvin Lim and Adrian Lim, Co-Founders of PropertyLimBrothers, this book is your essential handbook for tackling real estate in Singapore.

In the crowded world of real estate, positioning is key. And for the first time, Melvin and Adrian lay out the key strategies to take your home from “listed” to “sold”—fast.

With 250 pages of expert insights, you’ll learn how to effectively prep, stage and leverage social media to pull in the right buyer.

  • ISBN: 978-981-18-1112-8
  • Cover Type: Paperback
  • Page Count: 300
  • Year Published: 2024
  • Size: 5.94 x 9.02 inches
  • Edition: First
BUY NOW
PLB Book Back Cover_FA
PLB Book Front Cover_FA

[LAUNCH SPECIAL]

Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential

$39  $29
BUY NOW

Written by Melvin Lim and Adrian Lim, Co-Founders of PropertyLimBrothers, this book is your essential handbook for tackling real estate in Singapore.

In the crowded world of real estate, positioning is key. And for the first time, Melvin and Adrian lay out the key strategies to take your home from “listed” to “sold”—fast.

With 250 pages of expert insights, you’ll learn how to effectively prep, stage and leverage social media to pull in the right buyer.

  • ISBN: 978-981-18-1112-8
  • Cover Type: Paperback
  • Page Count: 300
  • Year Published: 2024
  • Size: 5.94 x 9.02 inches
  • Edition: First

Unlock Your Property's Maximum Potential

[Chapter 01]
The Most Common Reasons for Selling
[Chapter 02]
12 Steps to Selling Your Home
[Chapter 03]
Product Positioning: Transforming the home
[Chapter 04]
Marketing in the 21st Century: Real Estate Content Creation
[Chapter 05]
Advertising and Distribution of Content: The Often Neglected Part
[Chapter 06]
Viewings: The Art of Showmanship
[Chapter 07]
Sealing the Deal: How to Price Your Property Correctly
Preview Free Chapter
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Melvin Lim

Co-Founder and CEO of PropertyLimBrothers (PLB), brings 17 years of real estate expertise to the forefront of Singapore’s property market. Under his thoughtful leadership, PLB has successfully sold over 1,800 homes, setting a new benchmark for real estate in Singapore. Melvin’s skill as a realtor and leader is matched by his pioneering approach to marketing, which has reshaped how properties are sold through the power of video home tours and social media.

In 2017, Melvin introduced presenter-led home tour videos to Singapore—a groundbreaking move that redefined property marketing by showcasing each home’s unique story. With over 3,300 videos now under his belt across YouTube and other platforms, his innovative strategies have become a standard others aspire to achieve.

Beyond marketing, Melvin has built an ecosystem of expertise at PLB. He spearheaded the creation of in-house media, research, and digital marketing teams, including InsightsbyPLB and PLB PropTech. Since 2018, he has led PLB Media’s growth to 90 employees and expanded creative agencies into Singapore, Malaysia, and the Philippines. In 2022, he founded PLB Realty, now home to 65 of Singapore’s top real estate consultants specialising in landed properties, condos, and HDBs.
With a strong background in advertising, marketing, and finance, Melvin’s natural flair for numbers allows him to unlock the full potential of every property he represents.

Melvin remains committed to his core values of integrity and innovation. His passion for uncovering the true character of every home drives his success, and he leads the PLB team with the same vision: to elevate real estate marketing across Singapore and the ASEAN region.

Adrian Lim

Adrian Lim, our Co-Founder and Managing Director of PropertyLimBrothers, has 17 years of real estate experience in the industry and has transacted over 1,800 with the PLB team till date. Adrian’s expert communication skills and experience in selling homes has solved many complex situations for our clients over the past years.
He constantly spearheads the Realty Team in PLB. His passion is driven by a relentless pursuit of what lies ahead. This dedication to serve effortlessly connects realtors and clients, inspiring others to thrive under his leadership. A family man who enjoys the company of his wife, four children and their dogs Coffee and Mocha, Adrian is known for his passion, dedication and achievements in real estate.

Grayce Tan

Grayce Tan is the Senior Marketing and Business Development Manager at PropertyLimBrothers, with a rich background in Real Estate, Sociology, and Educational Pedagogy. Leading the Business Development, Brand Marketing, and Editorial teams at PropertyLimBrothers, she excels in boosting brand visibility and customer engagement through innovative strategies and key partnerships with property developers and real estate clients.
A passionate lifelong learner, Grayce’s deep curiosity for people and market dynamics drives her approach to real estate. She spearheads strategic content initiatives, manages real-time market analysis, and ensures her teams stay at the forefront of industry trends. Grounded in a commitment to delivering insightful, data-driven content, Grayce is dedicated to helping clients and readers alike navigate the ever-evolving property landscape with clarity and confidence.

[LAUNCH SPECIAL]

Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential

Written by Melvin Lim and Adrian Lim, Co-Founders of PropertyLimBrothers, this book is your essential handbook for tackling real estate in Singapore.
$39  $29 (inclusive of shipping)
GET YOURS NOW!

Discover the Art of Home Selling: A Step-by-Step Playbook

Embark on a journey through the pages of this book, where we demystify the art of home selling with a comprehensive, step-by-step playbook. Inside, you’ll uncover:
  • The mindset of successful property sellers
  • The Singapore Buy and Sell Pattern
  • How to build empathy and connection with your eventual buyer
  • Step-by-step guide to preparing for a home sale
  • How to prepare and dress your house for the sale
  • How to leverage on and harness the power of social media
  • The four pillars of social media content creation
  • How to create a comprehensive Home Tour
  • How to advertise and distribute your content to maximise attention
  • Pricing techniques for your home
  • Graphics guides to timeline and financial calculations
There is an audience for every home, and there is value in every property. The real challenge lies in discovering that special someone who perceives and appreciates the value of your home just as you do. It is our sincere hope that this book empowers you to sell your home, in the social media era.

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COLLECTIONS

Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential

$29 $39

COMING SOON

COMING SOON

COMING SOON

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[Chapter 01]     The Most Common Reasons for Selling

[Chapter 02]      12 Steps to Selling Your Home

[Chapter 03]      Product Positioning: Transforming the home

[Chapter 04]      Marketing in the 21st Century: Real Estate Content Creation

[Chapter 05]      Advertising and Distribution of Content: The Often Neglected Part

[Chapter 06]      Viewings: The Art of Showmanship

[Chapter 07]      Sealing the Deal: How to Price Your Property Correctly

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