Understanding Your Penthouse in Today’s Market
Simplified by The Penthouse Marketing Experts
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- Timeline Planning
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Every Penthouse Has a Story—We Make Sure It’s Told Right
The stunning penthouses we’ve had the privilege of marketing each showcase our expertise in engaging viewers and educating them on what makes each property truly unique, using a presenter element and making the numbers behind their value easy to understand.
Before we get into that, let’s talk about
How Time and Development Impact Your Penthouse's Value
Penthouses are often among the most desirable properties in the market because of their size, views, and exclusivity. Over time, as nearby developments progress, they can have a natural ripple effect on your property’s value. Even with modest annual inflation rates, the surrounding area’s growth and new launches can push up the overall price of your penthouse.
If you’ve owned your penthouse for 5 to 8 years, you might already see this effect starting to show in your property’s value. As new developments set higher benchmarks, your penthouse is likely to follow suit, making it an ideal time to consider your options.
And as the landscape around you continues to evolve, it’s important to understand how these changes can impact your property’s worth.
Understanding Price Appreciation and Its Impact
For example, a $100 PSF increase in your penthouse’s value could lead to a substantial increase in your overall selling price. The effect is much more pronounced with larger units like penthouses, which tend to see a higher appreciation rate due to their size and location.
Let’s compare the appreciation of a 2,000 sq ft 3-bedroom penthouse with a 1,000 sq ft 3-bedroom condo with a 1,000 sq ft, 3-bedroom condo as shown in the graphic on the right.
The value of larger, exclusive spaces
Penthouses offer space and a unique living experience that naturally attracts premium buyers. While there is an increasing demand for exclusive properties, newer properties trend smaller, hence the demand for sizeable units like penthouses continues to grow.
For example, a $100 PSF increase in your penthouse’s value could lead to a substantial increase in your overall selling price. The effect is much more pronounced with larger units like penthouses, which tend to see a higher appreciation rate due to their size and location.
Let’s compare the appreciation of a 2,000 sq ft 3-bedroom penthouse with a 1,000 sq ft 3-bedroom condo with a 1,000 sq ft, 3-bedroom condo as shown in the graphic on the right.
The value of larger, exclusive spaces
Penthouses offer space and a unique living experience that naturally attracts premium buyers. While there is an increasing demand for exclusive properties, newer properties trend smaller, hence the demand for sizeable units like penthouses continues to grow.
By recognising these trends,
you can make a more calculated decision on when to market your penthouse.
Types of Penthouses in Singapore:
A Guide for Sellers
There is quite a variety of penthouse styles in Singapore, each catering to different buyer needs and lifestyles. Here’s an overview of the different penthouse styles found in Singapore.
Single Floor Plate Penthouses
These penthouses occupy a single level, offering spacious layouts with open designs that promote natural ventilation. They typically feature balconies attached to living areas or bedrooms, enhancing an indoor-outdoor living feel. Such penthouses are available in The Ansley and The Metropolitan.
High Ceiling Single Floor Penthouses
A modern evolution of this home type, with ceilings soaring from 4.5m to 5m, allowing for loft spaces and a grand sense of openness. Developments like Parc Riviera and Privé showcase this design.
Duplex Penthouses with a Blank Roof Concept
Featuring two levels, these penthouses often have living spaces on the first floor and an open rooftop on the second. The rooftop serves as a versatile outdoor area for gatherings, gardening, or relaxation. Notable examples are Thomson Three, Austville, and A Treasure Trove.
Duplex Penthouses with Two Floors of Livable Space
These traditional two-storey units offer expansive living areas across both levels, providing ample space for families. The layout typically includes indoor and outdoor spaces, enhancing the living experience. Units like these can be found in The Orchard Residences, Twin Peaks, and The Lumos.
Dual Key Duplex Penthouses
Separate living spaces with private entrances. Ideal for multi-generational families or those seeking rental opportunities while maintaining privacy. Examples include Skyline 360, The Minton, and One Shenton.
Maisonette Style Duplex Penthouses
Traditional two-storey units with bedrooms on the upper floor, providing privacy and comfort. A great blend of practicality and style. Notable developments include The Trevose, Hilltop View, and Spottiswoode Residences.
Triplex Penthouses
For those who seek space and luxury, these expansive three-level penthouses are designed to impress, offering breathtaking views and room to spare. Examples of such units can be found in Leonie Suites, and Reflections at Keppel Bay.
Luxury Penthouses
The epitome of luxury, super penthouses are typically located atop skyscrapers, offering unparalleled views and expansive interiors exceeding 10,000 sq ft. Properties like Reflections at Keppel Bay and Les Maisons Nassim feature such exclusive units.
With penthouses offering such a diverse range of layouts, features, and lifestyles, presenting them effectively requires a specialised approach.
This is where strategy makes all the difference. To market it successfully, it takes more than just a basic listing.
Here’s how we do it.
Research and Strategising
Every property is unique. Our realty consultants study each home intently to identify all the key features and characteristics. This allows us to strategise how to present the home in its best light. We then walk through the finer details with our clients, and help them select the most suitable marketing plan for their needs.
Research and Strategising
Every property is unique. Our realty consultants study each home intently to identify all the key features and characteristics. This allows us to strategise how to present the home in its best light. We then walk through the finer details with our clients, and help them select the most suitable marketing plan for their needs.
PLB Concierge Service
Our Staging Team will masterfully assess what subtle touches can be made to enhance the property’s potential. It could be about removing clutter to embolden a space, or it could be just a new lick of paint. Finally, employing home staging can often be crucial to create different attractive living spaces for the convenience of buyers.
A distinctive home needs a distinctive strategy.
We understand what makes a penthouse unique, and we’ll make sure it’s seen the right way.
The PropertyLimBrothers Secret Sauce -
Our Signature Home Tours
Each home tour video is meticulously planned and professionally prepared to maximise both the factual and emotional appeal of the project. As we like to say, a good home tour showcases 50% interior, 50% analysis, and an overall immersive digital viewing experience, enhanced by the engaging presence of a presenter.
3D Architectural Visualisation,
Visual Effects, Motion Graphics
The educational elements of our Signature Home Tour videos are further elevated with the use of 3D architectural visualisation—to create hypothetical spaces that have yet to exist, complemented by visual effects that seamlessly merge imagination with reality.
Our 3D architectural visualisation capabilities highlight the potential of a penthouse’s interior space, allowing viewers to explore possibilities, such as turning a study into a home office or converting the roof terrace into an entertainment area. This helps potential buyers envision how the space can work, especially with the various space types offered in different penthouses. It’s the ideal way to present a penthouse as a versatile, highly desirable investment.
Virtual AI Renovation Rendering
The latest addition to our immersive tours is a virtual rendering of how a penthouse space could be reimagined after extensive renovation. Different options are available at the touch of a finger, allowing for a multitude of choices to be explored.
Pricing and Location Analysis
We also combine flash with substance; our Home Tours provide deep statistical analysis on factors such as price or location using our very own proprietary data analysis concepts, so viewers see more than just the aesthetics of a penthouse.
The Human Factor
Encapsulating all of these is our key sauce — a Home Tour Presenter; we choose to retain that core of authenticity and expertise by having our own PLB realtors take the helm, but only after they have gone through our elaborate (and exclusive) Home Tour showmanship training programme.
Effective Options for Effective Marketing
PLB’s experienced Digital Marketing Team runs the whole gamut: posting our Signature Home Tour videos on social media, running geo-targeted advertisements, conducting search engine optimisation, and using pixel data to build targeted audiences. This ensures that each listing and Home Tour video gets the most suitable outreach.
We’ve built the ‘net’ in network. And we know how to cast it.
Fancy a magazine-style feature on our editorial publication?
What about reaching out to Chinese audiences through our Mandarin media channels?
We’re constantly pushing the boundaries of what’s possible, ensuring that every property we touch is marketed to its fullest potential. More options, all done in the right styles, catered to the right market, by targeting the right places.
Highlighting what interior spaces could be
Highlighting what interior spaces could be
This top-floor penthouse at The Metropolitan in District 3 is one of only six such units in the entire 382-unit development. Located in Stack 08, it’s one of just three penthouses with a North-facing orientation, offering uninterrupted views over the Chatsworth GCB area and beyond. The penthouse’s distinct features and exceptional positioning made it a standout in the competitive market.
We brought this home to life through our Signature Home Tour and 3D Visualisation, allowing potential buyers to truly imagine its spacious 2,800 sqft layout. Plus, our stack analysis highlighted the unique appeal of this unit’s location within the development. This winning combination helped secure a successful sale of this unit, attracting the right buyer who understood its potential and appreciated its unique charm.
Uncovering hidden value
Uncovering hidden value
Rare in Pasir Ris, this stunning Triplex Penthouse spans 2,939 sqft of luxurious living space—great for families seeking a larger, more private home.
In our Signature Home Tour, we highlighted how the property’s price of $921 PSF offers exceptional value, especially considering its remaining 68-year lease. By applying PLB’s lease reset method (a simulated reset to 99 years to estimate what the PSF would be if the property were newly launched today), the effective PSF rises to $1,341 PSF. This makes it an attractive offer, still well below comparable units across the island.
With its spacious layout and prime location within the development, this property proved to be a highly desirable choice for those seeking both luxury and value. The combination of size, price, and strategic positioning made it an ideal home for the savvy investor, leading to a successful sale in under 3 months!
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Engage the Real Estate Agency focused on selling homes to their fullest potential — backed by more than 590 Google Reviews and rated 4.8 stars by satisfied customers
Partner with PLB Realty: Top Luxury and Resale Condo Transactors
As an Edgeprop Top Condo Transactor award winner for both resale and luxury condos, PropertyLimBrothers has been recognised for our successful marketing and handling of condo transactions.
Our valuable partnerships with builders, architects, and developers have allowed us to obtain deep insights into condo build quality, custom interior design, and buyer network expansion. Our reality consultants stand ready to provide top-notch advice and assistance for our clients’ satisfaction peace of mind.
Speak to us for a consultation and evaluation
and understand how your penthouse fits into the current market
so you can position it effectively to attract the right audience.
If you're wondering how the market is shifting and what it could mean for your penthouse.
Taking a closer look at the trends is a great first step!
Sell your home with PropertyLimBrothers.
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