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Selling Your Home for Top Dollar—This Chapter’s on Us!
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Market-Driven Pricing Strategies: How to price your home competitively to ignite immediate buyer interest and multiple bids.
Inside Buyer Psychology: Understand exactly how buyers evaluate listings, make decisions, and what triggers them to submit higher offers.
Home Presentation Techniques: Practical, impactful tips for transforming your property into a magnet for competitive buyers—small tweaks that deliver substantial financial returns.
Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential offers homeowners a powerful, results-driven roadmap for achieving the best possible sale price for their property. Drawing upon years of industry expertise and hundreds of successful transactions, this practical guide demystifies the complexities of property pricing, presentation, buyer psychology, and negotiation strategies.
Through relatable case studies and actionable tips, readers will gain valuable insights into precisely how buyers think, what motivates higher offers, and how to position their homes effectively in the competitive Singapore property market. Whether you’re a seasoned seller or selling for the first time, this book equips you with the essential skills and knowledge to confidently navigate the selling process and realise your property's fullest value.
Melvin Lim
Melvin Lim, Co-Founder and CEO of PropertyLimBrothers (PLB), brings 17 years of real estate expertise, transforming Singapore’s property market with innovative marketing. Under his leadership, PLB has sold over 1,800 homes, setting industry benchmarks through video home tours and social media.
In 2017, he pioneered presenter-led home tours in Singapore, revolutionising property marketing. With over 3,300 videos across platforms, his strategies have become the industry standard. Beyond marketing, Melvin built PLB’s in-house media, research, and digital teams, growing PLB Media to 90 employees and expanding into Singapore, Malaysia, and the Philippines.
In 2022, he launched PLB Realty, home to 65 top consultants specialising in landed, condo, and HDB properties. With a background in advertising, marketing, and finance, Melvin leads with integrity and innovation, committed to elevating real estate marketing across Singapore and ASEAN.
Adrian Lim
Adrian Lim, Co-Founder and Managing Director of PropertyLimBrothers (PLB), brings 17 years of real estate experience, leading the team in transacting over 1,800 homes. His expert communication and problem-solving skills have helped clients navigate complex property deals with ease.
As the driving force behind PLB’s Realty Team, Adrian’s leadership fosters strong connections between realtors and clients, inspiring growth and success. A devoted family man, he enjoys time with his wife, four children, and their dogs, Coffee and Mocha, while continuing his passion for real estate and leadership.
Grayce Tan
Grayce Tan, Senior Marketing and Business Development Manager at PropertyLimBrothers, leads the Business Development, Brand Marketing, and Editorial teams, driving brand visibility and client engagement. With expertise in Real Estate, Sociology, and Educational Pedagogy, she forges key partnerships with developers and clients.
A lifelong learner with a deep curiosity for people and market trends, Grayce spearheads strategic content initiatives and real-time market analysis. Committed to insightful, data-driven content, she helps clients and readers navigate the evolving property landscape with clarity and confidence.
Frequently Asked Questions
This book is designed for investors, developers, homeowners, and anyone interested in enhancing the value of their property through strategic insights.
Yes, it is accessible for beginners while offering in-depth strategies that experienced professionals will find valuable.
📌 Inside this Free Preview, you'll learn:
✔️ The biggest mistake home sellers make when presenting their property—and how to fix it.
✔️ How to strategically position your home through staging, renovations, and decluttering to attract serious buyers.
✔️ The proven framework for making your property stand out in a competitive market.
